Senetti Topics

Senetti Topics


Colourwave Senetti webisode

Colourwave Senetti® webisode

Colorwave is a trademark of Suntory®

Collection in Australia and New Zealand.


Colourwave Senetti webisode

Senetti® pericallis


Colourwave Senetti webisode

Senetti® Flower Launch

Senetti® is the brand name given to a completely new collection of pericallis hybrids. The aim of this brand is to put across the fact that this is an entirely new group of varieties obtained by cross-breeding.

The genus pericallis was formerly called Senecio but it has been reclassified in recent years, and they are known for being winter and spring flowering plants. Until recently all material was raised from seed, Senetti® is the first pericallis to come from vegetative cuttings Senetti® has the potential to overtake the seed raised group in terms of volume.


Senetti® is bred by the innovative plant breeding company Suntory® Flowers Ltd, from Japan. Suntory® bred the first vegetatively propagated Trailing Petunia called Surfinia®, Verbena’s Tapien® and Temari®, Viola called Violina® and the very first Calibrachoa hybrids to the world’s market place, called Million Bells®.

The secret of Senetti® is that it is the first genuine re-blooming pericallis. It also has better branching, larger blooming and more tolerance to a wide range of temperatures and is easy to cultivate in North America.

Senetti® has now been on the North American market since 2004 and its development is almost as explosive as that previously experienced by the Surfinia® Petunia.

Senetti® will open up new markets. It has now become a firm consumer favorite thanks to its rich and long lasting blooms, excellent garden performance and undemanding nature. Every consumer who buys or receives Senetti® is bound to want this magnificent product in their garden again next year. This has been indicated by consumer research! In addition to being popular as a pot plant, Senetti® is also emerging as a popular bedding plant best suited to the outdoors in semi shade.